absolute Fashion
Sonja Eismann (Ed.)
221 pages

This book presents basic texts in Fashion Studies. It gathers excerpts from such prominent contributors to fashion theory as Thorstein Veblen, Georg Simmel, Walter Benjamin, Roland Barthes, Pierre Bourdieu, Angela McRobbie, Dick Hebdige, Elena Esposito and more.
Each of the four chapters ‘Class’, ‘Distinction’, ‘Utopia’ and ‘Deviation’ opens with a short theoretical introduction by the editor. The book presents different approaches to fashion: clothing as a commodity, the concept of ‘class fashion’ and the ‘No Sweat’ campaign, the importance of fashion and style to subculture, second-hand clothing, the concept of ‘anti-fashion’, ethical fashion brands, the relationship between high fashion and culture, unisex fashion and much more.