Oh so noble I …

brauncosign1-001

The photo above shows the side street entrance to one of my favourite department stores in Vienna. It is the former E. Braun & Co store, that was founded in 1892/1893 as one of Vienna’s most noble fashion stores.

In the beginning mostly aristocratic brides shopped here for their big day and their later life as a married woman. And of course it soon became an exclusive supplier to the court of the Austro-Hungarian Empire (1911) .

Unfortunately the original store does not exist any more, but the fine building with the delicate interieur is still there. And also the later founded E. Braun & Co store on New York’s Park Avenue.

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