Fashion Ads of the 20th Century
TASCHEN 365 Day-by-Day series
736 pages
A great chance to (re-)check out some of the most iconic and oustanding fashion campaigns of the 20th century.
Street Photographer and Urban Chronist ǀ Vienna ǀ Sony Alpha with Selp 16-50 mm or Sigma 30 mm prime lense ǀ Instagram: viennarightnow
Showroom at Paulusgasse 12, 1030 Vienna
‘ruins of modernity’ is a local fashion label that was founded by Maria Steiner. Her designs for women rank between concept and reduction, but are always elegant and sophisticated.
The label’s inspiration:
“when modernity dawned on the world, rationality and science set their light in people’s minds, black and white started to fade into shades of grey. encrusted, rigid towers of set morals, values and truths crumbled piece by piece. we stand in midst of the ruins of modernity, fallen and broken buildings of values and truth, in midst of the ashes of our past – free to build something new. the label ruins of modernity stands for clean architectural shapes, grown-up emancipated elegance, reduction & minimalism.”
You can buy the collections at these shops:
Anja Lauermann, Hauptstraße 21, 2000 Stockerau
artup, Bauernmarkt 8, 1010 Wien
at first sight, Kirchengasse 24, 1070 Wien
freaks & icons, Zollergasse 12, 1070 Wien
mein design, Kettenbrückengasse 6, 1040 Wien
printa, VII ker. Rumbach Sebestyén u. 10, Budapest
absolute Fashion
Sonja Eismann (Ed.)
221 pages
This book presents basic texts in Fashion Studies. It gathers excerpts from such prominent contributors to fashion theory as Thorstein Veblen, Georg Simmel, Walter Benjamin, Roland Barthes, Pierre Bourdieu, Angela McRobbie, Dick Hebdige, Elena Esposito and more.
Each of the four chapters ‘Class’, ‘Distinction’, ‘Utopia’ and ‘Deviation’ opens with a short theoretical introduction by the editor. The book presents different approaches to fashion: clothing as a commodity, the concept of ‘class fashion’ and the ‘No Sweat’ campaign, the importance of fashion and style to subculture, second-hand clothing, the concept of ‘anti-fashion’, ethical fashion brands, the relationship between high fashion and culture, unisex fashion and much more.